Wednesday, December 10, 2014

Outlier - The Story of Success

#author.Malcolm Gladwell


The Koreans again!

The NPR story makes a connection to this book. Hierarchical traditions like Korea's, can be deadly when apply to aviation. Luckily, it just cause some minor inconvenience here.

Nut Rumpus Prompts Korean Airline Exec To Apologize And Resign

#link.//10,000-Hour Rule.examples
U2 - The Definative

Friday, December 5, 2014

Grimm's Fairy Tales


20141205.// form memories because of associative thinking. The trigger in this case is the Grimm's Fairy Tales. I.we've seen it pop up on the streams in close spacing, and it therefore triggers this post.

A new translation.push.TheGuardian shows the tales as the equivalent of today's horror stories.
- American Horror Stories.self?

Today I was caffeine.storming and wondering how to make a collaborative writing platforms that works for I found this kickstarter Project of artist wanting to visually recontextualizing this ole fairy tales.

This association turned inwards and connected to me.ego at my poem reinterpretation of a Grimm's tale. It was a poem.push.HelloPoetry.self I wrote. It retells the THE TRAVELLING MUSICIANS tale. The statue in downtown Bremen, Am Markt, has the four animals in this story. I didn't get a chance to visit Bremen.//

Just noticed that the fantastic interview with Maurice Sendak was called Grim Colberty Tales with Maurice Sendak.
part 1. & part 2.//

American Horror Story


20141205.I've only seen the first two seasons. It was a Jaimie stream spillover.

Wednesday, November 26, 2014


We started watching in Germany in German! Then we watched pirated streams in English. Then we went our separate ways, and now it's 2014 and I'm rewatching alone from the beginning!

s1:e6 - We are all so predictable. Angela predicts Booth & his girlfriend's relationship progression: Keys to each others place, weekend away, then long vacation before eventually moving in together, marriage and finally divorce.

Angela: Oh... you two are so ready for the pre-shacking up test vacation.
Booth: (mumbles) whadomean.
Angela: You have keys to each others places. You've done the weekend away a couple of times.
Yeah. It's time for the 10 day vacation.
You know, Jamaica is like a dry run for living together only with rum punch and steel drums.
Booth didn't get stage six, living together.
I made it to living together, yeah!

I'm on s2, and realize that Cammie shows up in first episode.
The Gravedigger starts. They bring in her father. They use same themes for the TV series Chuck.

Lots of missing father and mother. Role reversal for gender.
Bones analytical, career oriented; Sealy is family-oriented, wants commitment.

>juxtapose.association=Chuck.TV.//Sarah is skilled agent, fighting; Chuck is touch and feel.

I'm on S3. I see that they are bringing in a rotation player, extra helper since Zack leaves for Iraq. Bones is retreating back into lab. Marriage theme starts. Cannibal starts.

s10 available online on netflix. I began watching sometime last week. Rewatched s9 first to remind myself of some of the dynamic in relationship. New characters! And sweet parting.

They had to reintroduce some tense in the Bones/Booth relationship. Gambling habit will do that! The season finale felt like the ending of the series, but I read on TV Guide that they go renewed. There was some behind the scene dealings.


I guess the plot within the first 5 minutes of the movie.

Recurring theme.narrative of a single Hero saving all of humanity, but it is not along the messiah narrative.

Tom Cruise

Red Mars

#author.Kim Stanley Robinson

I can only remember some Russian sounding guy's name. It was a multinational team flying to Mars!
Didn't they start dropping devices that would start the terraforming process? They would float on balloons and get "randomly" dropped in different areas of Mars.

There was an associative link to a desert, nomad narrative -- maybe a reference to Dune? and the whole thought stream about desert, nomadic people living on the margins and innovating in dry desperation?

Dirty Dozen

I saw this movie a long time ago, back in my youth when I watched a lot of war movies, and read books in the young adult section on war, mostly the great war --The Battle of the Bulges, The Bataan March, Iwo Jima. We were still living with the aftermath of the not-so-great war.  When I was a few years older, I read Vietnam - A History by Stanley Karnow, and I read other books on America's land war in Asia.

Anywho, back to the movie. I can only remember Jim Brown running through explosions, while dropping bombs. I think he dies. It's just another case of the wrongly convicted Black man dying for the White mans glory!

Monday, October 13, 2014

Attack on Titan (Shingeki no Kyojin)

season1.2013.FINISHED.not sure if there are any more seasons?!

Giants hunt remaining humanity.

Humans can become Giants.

Blade Runner

Story starts in Los Angeles, 2019, which in about four years will be the past-future.
It is loosely based on the novel,
Do Androids Dream of Electric Sheep? by Philip K. Dick

Do Androids Dream of Electric Sheep?

 author.Philip K. Dick

This book was in list of books read in 2008-2011.

The movie Blade Runner was loosely based on this novel.

It is set in the year 1992, which is now our past.

Wednesday, September 24, 2014

The Monkey King.2014

#note.watched on the way too AP's wedding

The Office

I was hooked by Jaimie when I return from Italy into watching it.

Steve Carell as Michael Scott, an ass regional office manager with possibly a soft heart.
Creed Bratton as Creed Bratton, hippy-ish oddball. He's been in a religious cult!
"You have more fun as a follower, but you make more money as a leader".

Aibou: The Movie III

Watched on the plane ride back from AP's wedding.
It is the third movie that comes from a popular Japanese TV show.
It uses the classic sherlock-watson tool to drive the crime.mystery plot.
It tries to touch on bigger, political debate in Japan.

>query.should I binge on the TV series. Can I even get it on Netflix


Watched on the plane ride back from AP's wedding

Amazing Spiderman 2 - The Rise of Electro.2014

Watched on the plane ride back for AP's wedding.


Watched on plane ride back froom AP's wedding.
Average retelling.
If I were Maleficent, a powerful, magical being who was stripped of my ability to fly by a lover, I would have destroyed the entire kingdom in one huge massacre.

Tuesday, September 9, 2014

Knights of Sidonia

#creator.Tsutomu Nihei

Usual storyline.monsters spawn in deep space come to destroy last vessel of humanity.
Where do the monsters get all their energy?

Monday, September 8, 2014

Against All Enemies: Inside America's War on Terror

#author.Richard A. Clarke

Richard has moved on to cybersecurity.
Bill Clinton likes this book. No wonder, it shows in a very favorable light.

The Naked Sun

#author.Isaac Asimov

Another murder mystery.
Isaac is already thinking about how technology can accentuate our inherent phobias and allow them to create entire society.cultures around these phobias. Here is such a world, Solaris.

Caves of Steel

#author.Isaac Asimov

#note.classic Asimov looking from the 50's into the near-future of distant worlds colonized through hyperdrive; about 3000 years into the future. We live in domed cities of steel.

Republic of Thieves

#author.Scott Lynch

It was actually the third book in a series. Oh well, I'm not going to read the others anyways.
They read like the script writer for Xena (TV series) decided to write a novel: entertaining but not really engrossing.

A Scanner Darkly

#author.Philip K. Dick

drug induced 60's, writes in the 70's about the near-future of 1994. Now a part of our alternate past.

True Names

#author.Vernor Vinge

#note.short story, also a near-future look and how games & virtual worlds could evolve.


#author.Kim Stanley Robinson

#sync.//books read in parallel in bundle. All the books look to the near future.

Expanded Universe.Robert A. Heinlein (1939-1980)
Earth.David Brin (1990)
Parable of the Sower.Octavia E. Butler (1993)
Eon.Greg Bear (1985)

We begin, obviously in the year 2312. This is Kim looking to the near-future from 2010s or about 300 years into the future.

Parable of the Sower

#author.Octavia E. Butler

#sync.//books read in parallel in bundle. All the books look to the near future.

Expanded Universe.Robert A. Heinlein (1939-1980)
Earth.David Brin (1990)
Eon.Greg Bear (1985)
2312.Kim Stanley Robinson (2012)

We begin in the year 2024, Saturday July 20.

This is the author looking to the near-future from early 1990s or about 40 years (1993 to 2024).

Sunday, July 21
A young girl is an empath (in world of pain). She is going to her baptism (to cleanse original sin?).
The future economies have collapsed. She thinks about God. This is what she finds.
"A lot of people seem to believe in a big-daddy-God or a big-cop-God or a big-kin-God. They believe in a kind of super-person. A few believe God is another word for nature. And nature turns out to mean just about anything they happen not to understand or feel in control of."


#author.David Brin

#sync.//books read in parallel in bundle. All the books look to the near future.

Expanded Universe.Robert A. Heinlein (1939-1980)
Parable of the Sower.Octavia E. Butler (1993)
Eon.Greg Bear (1985)
2312.Kim Stanley Robinson (2012)

#note.// We begin in the year 2040. This is David looking to the near-future.

#otherBooks.//David also wrote some other favorites:
<link>.Startide Rising.dolphins and humans in space. One of my favorites
<link>.Sundiver.more dolphins and chimps and gorilla
<link>.The Uplift War

Expanded Universe.1980

#author.Robert A. Heinlein

#sync.//books read in parallel in bundle. All the books look to the near future.

Eon.Greg Bear
Earth.David Brin
Parable of the Sower.Octavia E. Butler
2312.Kim Stanley Robinson

#note.//A compendium of short stories from 1940 to 1980.
Life-Line.1939 first copyright.FINISHED.201409


#author.Greg Bear

#sync.//books read in parallel in bundle. All the books look to the near future.

Expanded Universe.Robert A. Heinlein (1939-1980)
Earth.David Brin (1990)
Parable of the Sower.Octavia E. Butler (1993)
2312.Kim Stanley Robinson

The story begins on Christmas Eve in the year 2000.  Greg looking to the near-future from early 1980s.


#note.playing on JT's server.start 082014

The Matrix.1999

Starting connecting to the past, and forwardpropagate to future. This movie might be a nucleation point for me.

#written and directed by The Wachowski Brothers

Keanu Reeves as Neo, savior of the "world"

#backpropagate.//messiah narrative
Chandler Jarrell.The Golden Child.

.//inner-space narrative

#forwardpropagate.//messiah narrative
Emmet Brickowoski.The Lego Movie
Emma Swan.Once Upon a Time
Chris Pratt.Guardian of the Galaxy

The Golden Child.1986

#note.connecting to the past, and backpropagate to future.


Eddie Murphy as Chandler Jarrell, the protector of the Chosen One, the Golden Child. He's a funny protector of the savior of the World. Eddie wasn't directly the Messiah, probably because he's Black.

#forwardpropagate.//messiah narrative
The Lego Movie has Emmitt as randomly chosen one, the Special.
Emma Swan.Once Upon a Time.

Up in the Air.2009

#note.sign of the times, the zeitgeist.


George Clooney as Ryan Bingham, expert at self-pruning and cutting brand connection for others.

The Lego Movie

#interlace.Fb.//I now understand the evil of The Kragle


Chris Pratt as voice of Emmet Brickowski, the generic, lovable builder, American everyday man.

link.Peter Quill / Star-Lord.The Guardian of the Galaxy.
link.Andy Dwyer.Parks and Recreation
link.Owen.Jurassic World.2015

#backpropagate.//messiah narrative
The Golden Child.1986
Neo in The Matrix.1999

Guardian of the Galaxy

#note.watched with Nick at theater.


Chris Pratt as Peter Quill, the lovable rogue who saves the Universe from bad guys.
link.Emmet Brickowski.The Lego Movie
link.Andy Dwyer.Parks and Recreation
link.Owen.Jurassic World.2015

#backpropagate.//messiah narrative
Chandler Jarrell.The Golden Child

Neo.The Matrix.savor of the "world"

Saturday, August 30, 2014

The Killing

#note.Linder & Holder.cops in Seattle.I stopped after season 2.

The Fall

#note.201408.first season only.Northern Ireland.cop.serial killer.portrayal of both.
#actor.Gillian Anderson


#note.probably this was a second viewing!
#actor.Angelina Jolie

Journey to the West: Conquering Demons

#note.watched with Nick


#Disney.watched by myself.


#note.this years version.watched with Nick.


#note.watched with.selected by.Nick

The story is based upon a real life hockey goon. It's a love story.


#note.average CIA + daughter

Olympus Has Fallen

#note.watched with Lil


#note.watched with Lil.
#actor.Jet Li


#note.watched in Vegas with the Family.
//faction is just another name for caste system.


#note.watched with Lil in Vegas
#actor.Christian Bale.interlace.<future link>.Batman Begins

Starship Trooper - Invasion

#note.watched with Lil in generated.

Ip Man - Final Fight

#note.watched with Lil in Vegas

Saturday, August 23, 2014

Kagemusha (The Shadow Warrior)

#director.Akira Kurosawa

#note.watched with Lil, Pete and Chou (all fell asleep); Chou saw before too.

#note.//the mountain, the center never moves. All fiction. account.

While the Takeda were for the most part destroyed by the loss of Shingen's heir, Katsuyori, Shingen had a profound effect on the period in Japan. He influenced many lords with his law, tax, and administration systems, and many tales were told about him. Although aggressive towards military enemies he was probably not as cruel as other warlords. His war banner contained the famous phrase Fū-Rin-Ka-Zan (風林火山 "Wind, Forest, Fire, Mountain"?), taken from Sun Tzu's 'The Art of War.' This phrase refers to the idea of Swift as the Wind, Silent as a Forest, Fierce as Fire and Immovable as a Mountain. The motto applied to Shingen's policies and his military strategy.

Wednesday, August 13, 2014

Monday, August 11, 2014

Young Hearts

#Singer.Song writer:Rod Stewart


... Because life is so brief and time is a thief when you're undecided.
And like a fistful of sand, it can slip right through your hands.
Young hearts be free tonight.
Time is on your side,

Don't let them put you down,
Don't let em push you around,
Don't let em ever change your point of view.

Thursday, June 12, 2014

The Usual Suspect

#FINSIHED.201404 #note.// crossed my stream for some reason, probably on a list of must see movies. possible interlace.unreliable narrator #actor.Kevin Spacey

Tuesday, June 3, 2014

Time in a Bottle

#Singer.Songwriter: Jim Croce 


The Book of Eli

#note.Denzel Washington as Eli.

spoiler ALERT.another "walker".drifter.noble killer.samurai.Zatoichi in Apocalyptic future.

Thursday, May 29, 2014

Portable Atheist

#author.Christopher Hitchens

 >interlace.Why the cage bird sings.

#quote.// Khayyam.translate.Richard Le Gallienne.
The bird of life is singing on the bough
His two eternal notes of "I and Thou"
Short is his song, nor only just begun, --
A call, a trill, a rapture, then-- so soon!--
A silence, and the song is done -- is done.

> died yesterday.20140528

#query.//Are birds of life always caged?


#author.China Mieville

#notes.Kindle.//Language as drug. Simple true.lie to complex.lie.Truth

X-Men: Days of Future Past


#note.//with Nick D.

Tuesday, May 13, 2014

Woochi: The Demon Slayer


#note.based upon a Korean folktale.


#hopi.folktale.//fox & rabbit.



#hopi.folktale.//fox & rabbit

Tuesday, April 29, 2014

Adventure Time

#creator.Pendleton Ward

#trigger.joeT.Lich Speech.
#linked.Ready Player One.Adventure the Atari game.
//Lich in the D&D module.Tombs of Horror.
//Joust for Copper Key to first Gate.

Saturday, April 26, 2014

The Doomsday Book

#author.Connie Willis


Setting is near future and interlace.1300 England.SPOILER ALERT. plague

Tuesday, April 22, 2014

Pitch Perfect

#note.saw on plane ride somewhere...

#actor.Anna (Pitch Perfect's "When I'm Gone"

> are young
> are young.
> in face.

Shady Grove



>interlace.exact.word.shady grove
Peter Rowan, Tony Rice, & Tim O'Brien
David Holt and Doc Watson

Burl Ives - The original recording of Ghost Riders In The Sky
Johnny Cash - Ghost Riders In The Sky (Live At Montreux)

The Doors - Riders On the Storm
Rawhide Blues Brothers

Friday, April 18, 2014

GI Joe: Retailation

I know its from a comic book but why have "hot" hands to melt through the fence?
It glows, giving your position away at night.

They gather during the penetration underneath a lamp... for more lighting?

How DO you control an Elite force like GI Joe? How do you prevent it from going rogue?

Wednesday, April 16, 2014

Man of Steel.2013


Henry Cavill as Clark Kent

Alessandro Juliani as Officer Sekowsky
linked.Lt. Felix Gaeta.Battlestar Galactica.

Tuesday, April 15, 2014

After the Rain

#script.Akira Kurosawa

#note.//Ronin buys to ease mood.suffering. Peasant remarks that if he had a feast like this even just once every year, he could bear.suffer anything.//

//This self-image by Samurai, and in extension by Japan's feudal self is a form rationalization, a self-justification for the little killing and brutally that Samurai and Japan did to itself and others. Without this rationalization, there would be no warrior class.//

The Amazing Spider Man.2012

#spiderman.Peter Parker.Andrew Garfield

>interlace.Peter Parker alliteration like Wade Watts of Ready Player One.

Monday, April 14, 2014


Teaching Mavis to Ride a Bike by Faith Shearin
"We practiced in Baltimore's alleys with her dress..."
>JPC.Hello Poetry.//
A Morning in Baltimore
"A morning hum
from the heater
rushes my warm
January winter
in Baltimore just
a month before."
Meteredish Baltimore
"Zoom, zooming a Prius black streaking there
in between Baltimore, heaven's stair..." 
>Normall Brand.//
same poem at Normall Brand.JB3

Friday, April 11, 2014

(Xena image.query)

Episode 1

Malcom X - Autobiography

#author.Malcom X.Alex Haley

Malcom X was not born by the River, but instead moved from home to burning home.
Parent fought, father was killed (possible and probable)
Insurance company balked at paying the life insurance during the Depression era.
His family lived in poverty, and his mother went crazy.
"Later on in life, if I were continuously losing in any gambling situation, I would watch very closely. It's like the Negro in America seeing the white man win all the time. He's a professional gambler; he has all the cards and the odds stacked on his side, and he has always dealt to our people from the bottom of the deck."
"All I had done was improve on their strategy, and it was the beginning of a very important lesson in life-- that anytime you find someone more successful than you are, especially when you're both engaged in the same business-- you know they're doing something that you aren't."

Ready Player One

#author.Ernest Cline
"dogs and cats living together... mass hysteria." man's party.oingo boingo Robinett
"three keys appear, spinning slowly in the air in front of  him. They appear to be made of copper, jade, and clear crystal"
>interlace.20140415//the Eclipsed Moon is not really blood red, but rather copper in color.//

Parks and Recreation

#creator.Greg Daniels.Michael Schur


Lucy Lawless as Diane, Ron's love interest.girlfriend
linked.Number Three.Battlestar Galactica
linked.Evelyn.Burn Notice.assassin

Chris Pratt as Andy, lovable and simple everyday American man
linked.Emmet Brickowski.The Lego Movie.hero.2014
linked.Peter Quill.The Guardian of the Galaxy.hero.2014
linked.Owen.Jurassic World.hero.2015

Aziz Ansari as Tom Haverford, lovable and entrepreneurial South Carolinian.
Netflick.comedy special.Live at Madison Square Garden

Battlestar Galactica.2004

#creator.Ronald D. Moore


Tricia Helfer as Number Six, a Cylon
linked.Carla.Burn Notice

Lucy Lawless as Number Three, a Cylon
linked.Evelyn.Burn Notice
linked.Diane.Parks and Recreation

Alessandro Juliani as Lt. Felix Gaeta
linked.Officer Sekowsky.Man of Steel.

Burn Notice

#creator.Matt Nix


Tricia Helfer as Carla, handler
linked.Number Six.Battlestar Galactica.

Lucy Lawless as Evelyn, an assassin
linked.Number Three.Battlestar Galactica.
linked.Diane.Parks and Recreation

(process development.whale.seal.Inuit)

>seed thought.//process development.
I'm looking for a job and the search algorithm says my job skills might fit process development jobs. These tend to be jobs with biotech/pharma companies that develop humanized antibody, conjugated protein, optimizing and validating protein expression and purification, etc...

>query.//google.image.process development.20140411

My white matter connectivity lead me to select this image.

A business process modeled along the whale hunt by Inuit.

This blurb is supposes to give you an intuitive and inspirational understanding of why their business process can land the financial BIG WHALE, and thus ensure your financial survival. Their conclusion:
"...when we hunt walrus or caribou, seals or a string of fish, we can eat only for a day or a week or two. A whale can feed our entire village for a year."
This is true, but reading the wikipedia on Inuit diet makes it clear that the most common food source is seal. Their real survival depends on seal, ie the daily, weekly, small gains of meat and blood from a low risk, high return meat.

My neural circuitry next fixated on this stream:
"seals are always considered to be thirsty and are therefore offered a drink of fresh water as they die. This is shown as a sign of respect and gratitude toward the seal and its sacrifice. This offering is also done to please the spirit Sedna to ensure food supply.
Bennett, John, and Susan Rowley, eds. Uqalurait: An Oral History of Nunavut. Canada: McGill-Queen's Univ. Press, 2004.

What an interesting extrapolation of a human trait (freshwater need) onto seals. We humanize the seal and pull it into our religion. Do seals really need to drink freshwater? What is the science?

>query.//how do seals, the low risk, high return meat for Inuits, really obtain their water needs?

They get water through their food mostly, which probably also consists of mostly low risk, high return fish.meat or plant or plankton.
"These organisms include drifting animalsprotistsarchaeaalgae, or bacteria that inhabit the pelagic zone of oceansseas, or bodies of freshwater; that is, plankton are defined by their ecological niche rather than phylogenetic or taxonomic classification."
close.Divergent stream.time constraint.

It's interesting that a final food source is not phylogenetic or taxonomic classified! I must remember this in the setup of this classification algorithm.

A business in resource scarce (near future) environments are like marine mammals and Inuit in the Arctic.
-Arctic business, Inuit and marine mammals are predators.
-They survive by eating other low risk, but high return (fat, energy) meat.
-The meat has the same salt content and provides essential water needs.

Today's Arctic businesses must not romanticize the Whale and risk forgetting the Seal.

It is mostly likely that the Seal will ensure their survive.

Thursday, April 10, 2014

Captain America - The Winter Soldier

#main character.Chris Evans theater, 3-D

rate.A for action.comic book spin off movie.
paced well.
fights are good.
spirit of comic preserved.
good cast.

Wednesday, April 9, 2014

The Honest Truth About Dishonesty: how we lie to everyone---especially ourselves

#author.Dan Ariely

Decisions are NOT based on cost-benefit analysis. We take little cheats.
if ..."we would run a cost-benefit analysis on all of our decisions and do what seems to be the most rational thing... we wouldn't make decisions based on emotions or trust...
Social norm:
#Example of leaving 6-pack of Coke or plate with $1 bills. Dorm students would steal all the Cokes by 48hr but the plate of bills remain.

The thoughtStream follows like this://
Small bands of proto-humans were wandering scavengers. There was no way to store excess food, and all food stuff found by the group was essential. Survival of the band was dependent upon cooperativity; more eyes looking out for predators and for food. Social behaviors evolved to balance the survival instinct of the individual (consume all resource for self) and the survival of the group (sharing resource within group).

In this context, a little cheat was probably not "over looked" within the group because the food was essential. Each small band lived in almost complete social isolation. The social norm for small bands of wandering scavengers was to distrust all outside group --extreme xenophobia.

Early human hunter-gatherer groups started to develop ways to store excess stuff. The excess stuff would be "marginal" food/commodity. The excess stuff was not immediately eaten or used but would have a time decay. This might lead small bands to seek opportunities to trade with outside groups if a shared brand of social protocols could be formed. This higher-ordered layer of cooperativity between small bands would allow more efficient exploitation available resources.

Social norms developed in reaction to marginal food/commodity/stuff and dictated how cheating would be perceived. An individuals could probably steal a little bit of the marginal food from his own band, but not the essential.

With agriculture and domestication of animals, the level of "marginal" food increased. A barter system was created to exchange the marginal food and other commodities between small groups.  

Currency/money was introduce to increase the rate of exchange, thereby increasing the efficiency of the super-group's exploitation of resources.

Credit was introduce to increase the rate of money exchange, thereby increasing the efficiency of the mega-group's exploitation of resources.

#query.Why is it easier to steal the Coke than $1 cash. Why is it easier to spend $1 credit than spending $1 cash for a Coke? Is Coke like credit?

#example of 10 commandments decreasing the little cheats. Suggested have MIT honor code, but you need to do it right before the honesty challenge.

We also tend to perceive others as being more dishonest than ourselves.

#example of dentist and CAD/CAM systems. They would do more of these because they already paid for the equipment! Also Dan's experience with Dr. that wanted to tattoo his face! Dr. needed one more patient in study to publish.

Conflict of interest occurs throughout medical & pharmaceutical space.

Social norms makes us feel indebted to others for favors.
#example of logo on art and MRI scans.
".. the effects of reciprocity run deep, the brain scans showed the same effect; the presence of the sponsor's logo increased the activity in the parts of the participants' brain that are related to pleasure particularly the ventromedial prefrontal cortex, a part of the brain that is responsible for higher-order thinking, including associations and meaning)."
Pharmaceutical company reps give stuff (with logos) and service to Dr. to make Dr. feel indebted to the company. The Dr.s end up prescribing the drugs more.

high freq quote:
"Psychological studies show that we quickly and easily start believing whatever comes out of our own mouths, even when the original reason for expressing the opinion is no longer relevant... This is cognitive dissonance at play; doctors reason that if they are telling others about a drug, it must be good-- and so their own beliefs change to correspond to their speech, and they start prescribing accordingly."
Disclosure does not always solve conflict of interest.

Brand wrappers emotions and trust around products to make our decisions "easier".

Roy Baumeister (a professor at Florida State University) coined the "ego depletion".

The #example is trying to lose a few extra pounds. When we resist temptation, we use up some "ego", and our decision reverts to small-hunter gather responses? There must be actual, physical brain changes.

#example.Judges give out less paroles later in the day, when they are more tired. 
Control mental task = easy.
Depletion task = hard.
People given harder task subsequently took more little cheats.

Stroop task: saying the color of the written word and not its actual color.
For --RED-- you should respond by choosing blue and not red.
For --GREEN-- you should respond by choosing red and not green.
Control word would be BLUE.

People given harder task cheated almost twice as much. Depletion is bad.

Sometimes depletion is good. When you've honestly resisted, there comes a time to live in God's hand and your decision be closest to God's random finger. 

Wearing fake Prada makes you cheat more, and maybe be more creative?

Creative people can stretch the Fudge Factor more! We take more little cheats because we can be more creative in the self-rationalization and justification.
"... we should keep hiring creative people... we should still aspire to be creative ourselves, and we should continue to encourage creativity in others. But we also need to understand the links between creativity and dishonesty and try to restrict the cases in which creative people might be tempted to use their skills to find new ways to misbehave."
"Despite the general inclination to cheat that we observe over and over, and despite the increase in the propensity to cheat when others can benefit from such actions, being closely supervised eliminated cheating altogether."
But let them socialize first and get to know each other, and everyone reverts to little cheats again!

#example of revenge cheating. In no annoyance, 55% still cheated the pollster! If the pollster took a 12 second phone call during the test, the annoyed patrons would almost all cheat! 96% would take the $9 instead for honestly taking only the $5.
"We might even take this rationalization a step further and tell ourselves that we are simply restoring karma and balance to the world."

Interesting that even though there is a perception that there is different levels of cheating in different countries, when individuals from each country were tested in a neutral, culturally-independent test, people cheated to the same levels.

Pathological liars have less grey matter and more white matter in prefrontal cortex. 

People with more white matter.connectivity can infect us with dishonesty and creativity.

Classic #example of little cheats and social norms/brand psychology.
When possible we cheat, by a little.
If someone in our group blatantly cheats by a lot, we cheat a little bit more.
If someone in our group only blatantly cheats but explicitly states the cheating, we cheat as if we didn't observe the blatant cheating, and cheat just a little ourselves.
If someone outside our group blatantly cheats, we become almost completely honest.

Social norms dictates level of the little cheats.

We tend to trust professional that we've had long term relationship with.
#example of dentist proscribing crowns.

Roman general and "Memento mori".
Slave would whisper this into the ear of the victorious returning General.
"Remember your mortality"

Tuesday, April 1, 2014

The City the City

#Author.China Mieville

Two psychological city, one murder.
Wrote in good ole detective novel.

Monday, March 31, 2014

Predictably Irrational: The hidden forces that shape our decisions

#author.Dan Ariely

I finished back in March, but was lazy about comments. I will try now to review the ebook before returning it to the library.

1. We choose things in relative terms by comparing.
Example of subscription to the Economist.
- Printed (P) subscription price $125; the decoy.
- Web-only (W) subscription price $59,
- P+W subscription was same as P at $125.
Removing the decoy shifted choice to the cheaper Web subscription.

And we tend to compare easy things and not difficult to compare things. heuristic.rule of thumb.

#Example of distorted picture.
George Clooney, distorted George Clooney (decoy), and Brad Pitt. Addition of decoy shifts choice to the more "familiar" Clooney picture.

Translate into advice for dating... bring a wing man (decoy); he should be like you but defective in a small way (physically or mental).

If prices can be arbitrary, then arbitrary coherence can occur.
Example of students anchoring arbitrary prices by writing the last two digits of their SSN as  price $ on the sheet of auctioned items (SSN became price anchor). When it was time for the auction, students with higher last two digits on their SSN numbers bidded, on average, higher amounts!

Self-herding with Starbucks. I've bought coffee here already, let's just keep buying here.
But to change anchor from Dunkin Donuts to Starbucks, we have to create an entirely different experience so that coffee is not priced with coffee anymore. It is gourmet coffee.

#Example of taking an ambiguous experience, (poetry reading by Ariely) and anchoring with pay or demand payment. Therefore, our decisions not shaped by just likes and dislikes but by lots of arbitrary coherence, anchoring.herding, like the goslings who imprint on the first moving animal, we keep following that initial arbitrary decision.

This affects real market prices because it changes demand. Our memory of past price makes us sensitive to price changes. Ariely thinks without price memory, we would be less resistant to price changes.

>interlace.Inflation Expectations.anchoring.
If Feds foster inflation rate to anchor a 2%, then economy will be resistant to inflation changes.

Or the anchoring might be bad.
"For example, because of some unfortunate initial anchors we might mistakenly trade something that truly give us a lot of pleasure but regrettable had a low initial anchor) for something that gives us less pleasure (but owing to some random circumstance had a high initial anchor)" 
#notes.ch3.Cost of Free stuff
Free is not free. Time cost too. Waiting in line for free Ben & Jerry ice cream cost my time! (which is about $100/hr currently)

#Example of Lindt chocolate vs. Hershey's kisses. 14 cent vs 1 cent got people to pay 73 to 27 ratio, but if kisses were free, then suddenly just 1 cent change causes ration to shift to 21 to 69 of Lindt:kisses!

The cost change from 2 cent to 1 cent is NOT the same as 1 cent to FREE in our minds.
"imagine going to a sports store to buy a pair of white socks, ... later you're leaving the store, not with the socks you came in for, but with a cheaper pair that you don't like at all (...) but that came in a package with a FREE! second pair."
The decoy is very strong! Compared to the relative price of FREE, the cheap socks you don't really like are a bargain that can't be refused.

#Example of Amazon FREE shipping! In France, they were NOT buying the second book because the second book did not offer FREE shipping as a bonus. It offered 20 cents shipping (normal shipping cost being about $3.95). 20 cent close to FREE but not even close!

Social policy
If you want people to drive electric cars, offer FREE registration and inspection fees!

In a social group, one person should pay the entire bill. Everyone else gets their meal for FREE. (Until of course next time, and then someone must keep count, and there's always personality differences that results in different Fudge factor for each person. Small cheaters always want a free meal. Is it worth it to reduce my pain of paying? Trade-off between trust within group and individual pain of paying.

#comment.ch4.The Cost of Social Norms.
Market norm vs. Social norms.
Men don't pay for sex, but men will pay for dinner.

#Example of computer task done for money (Market norm) or as a social request (Social norm).
$5 got 159 task items done.
50 cent got 101 items done.
FREE (social request) got 168 done.

#Example of lawyers not willing to offer services to needy retirees for $30, but agreed when the services to needy retirees was for FREE.
"The sensei was not charging the group for the training. The students, feeling that this was unfair, approached sensei one day and suggested that they pay him for his time and effort. Setting down his shinai, the sensei calmly replied that if he charged them, they would not be able to afford him."
Gifts fall under Social norms. Explicitly priced gifts are not gifts.

>interlace.Giving gifts to politician falls under Social norms. Maybe we should let corporation pay Politicians for favors completely under Market norms. Think of the amount of money companies would pay?! Instead of cheap free meal and plane tickets, they would have to pay millions! The extra money would go back to making the system more transparent. How much did Google pay to get that piece of legislation?
"thinking about money makes us behave as most economists believe we behave and less like the social animals we are in our daily live"
#Example of day-care center imposing a fine for parents who came late to pick up their kids. It backfired. The more parents decide to come late anyways and just pay the fine! Even when the fine system was removed, parent's behavior stayed worse, ie they kept coming late to pickup their kids.

>interlace.Do companies want ANY social contracts with customers? Probably not. Do companies participate in social contracts with their communities? Probably.
Do companies want social contracts with employees? Probably. More hard working.
Should companies give gifts (Hawaii vacation) reward instead of  cash bonus rewards?

A police officer operates in both Market norm (he gets a salary), and in Social norm (he is risking his life for honor of the position).

Burning Man economy is base on barter, ie gift-exchange with social pricing, bartering of service? in social norm

Examples of cookies for free (social norm) and cookies for 5 cent (market norm)
If you can pay, then take all the cookies!
Free candy or 1 cent candy: 207 students took free candy; 58 students paid for candy.
However, average number candy per person was 1.1 for free and 3.5 for paid.
Fails 2nd Law of Demand.
Therefore, 228 free candy was consumed, while only 203 paid candy was consumed.

When everything is FREE do we start viewing the world as a communal place?

30 truffles per person for 1 cent, or 1.5 truffle per person for free or 8.6 truffles in payment for effort.

#notes.ch6 Arousal influences our decision.

It is better to completely avoid situation where you have to make a critical decision under Arousal.

#Example where 5 guys said they would slip a woman a drug to increase the chance that she would have sex with them increase to 26 (420% increase) when answering the question in a state of arousal.

#notes.ch7.Procrastination and Self-Control

#Example of giving deadlines, letting students make deadlines, and providing students with tools to manage and define deadlines for assignments. It is best to be dictatorial teacher!
Procrastination in health care might be true. Therefore, give us healthcare decision tools! Another tool? More information?
"America's top killer isn't cancer or heart disease, nor is it smoking or obesity. It;s our inability to make smart choices and overcome our own self-destructive behaviors. "
To motivate, use a variable schedule of reinforcement! Or be like Ariely, schedule movie time before the pain. Transient pleasures can be used to motivate us to the doorstep of purgatory.

#notes.ch8.ownership jakes up the price! We invest emotional content into the object, and project a future pleasure revenue stream. The example was Duke basketball tickets. The example was Ariely's remodeled "open-space" house. When they changed it back into a normal "closed-space" house, it sold!

In traditional marriage, you own the other person. That makes you value them as priceless. Today, you don't own the other person, so the relationship doesn't have as much psychological value.

#notes.ch9. keeping our options open, modern gigolos.

#Example of keeping our children in every activity just in case it might spark their interest and passion or habit and obsessive-compulsive behavior. At least they'd get good at something!

Dating door games! Keeping old lovers around, just in case. Social norms says this is bad form.
"The truth is that they could have made more money by picking a room--any room--and merely staying there for the whole experiment."
Loss aversion, even if they are worthless options.
"In our modern society...we are continually reminded that we can do anything and be anything we want to be. The problem is in living up to this dream."
Just pick one side of the coin and go do it. Be a Head or Tail, it doesn't really matter.

Expecting your Team to win blinds you to the fouls they commit during the game.

#Example was MIT beer, budweiser+balsamic. When told the ingredients, they expected bud+balsamic to taste "bad" and so it was. But when not told the ingredients, they liked the bud+balsamic better. Informed before tasting might "prime" their sensory perceptions?

Starbuck effect. When the containers for the "extras" were fancy, they enjoyed the coffee more.

Coke vs. Pepsi, blind and non-blind in fNMR showed brain difference.

#Example of famous violin player in NY subway. Expectation does change our appreciation of whatever it is we are experiencing.

#notes.ch11.the placebo effect is strong!
The examples were fake heart surgery, threshold for pain, cheap cold-remedies.

#notes.ch12.mounting Distrust!
marketing companies know anchoring, social norms and the power of FREE in market and social norms.

#Example of offering free money at a both to measure peoples level of distrust.
$1 = 1% people who stopped.
$5 = more
$50 = 19% stopped. This was interpreted as a low level of trust, but this is correct. There should be a low level when the offer is free money! It severely violates market norms. If an expensive gift (worth ~$50) then I think the trust level would be higher.

I wonder at what implicit price of a gift would give the same 19% of the explicit cash price of $50?
Probably it would be higher!

In the context of shared resources, can low level of trust can lead to Tragedy of the Commons (TotC)?

#Example of a group pot of money. Everyone puts in an equal amount, the total is doubled and the new amount is equally redistributed. From Ariely's other book, we know that there is always a small level of cheating, therefore the return on this experiment will always be less than optimal because one player will always cheat and put in a little less than the agreed upon amount.

What is the correlation between the Fudge Factor and the level of Trust?  If we can reduce the Fudge Factor will this increase the overall level of Trust in a community? Or is it the other way around? Must we increase community Trust to decrease aggregate individual Fudge Factors?

As the Market exploits our trust, the level of distrust increases and spills over into decisions about shared resources (which in the end are what supports the Market) and lead to TotC.

Can we begin to attenuate the rapid decline of our natural resources by first being truthful on our resume, and our online dating profiles?

Who has more influence in determining the Social norm of our communities: Individuals, .com, .org, .net, .gov? Some Market norms are now being set by computer algorithms. That's probably a good thing in the long run. AI as a supplement to HI.

#notes.ch13.ch14.expanded in The Honest Truth About
little cheats.linkedData
Fudge Factor.

Friday, March 28, 2014


First season was in 2007

#creator.Jon Schwartz

Yvonne Strahovski as Sarah and lethal spy; another orphan.

28032014. Season 4, episode 21, "Chuck vs The Wedding Planner", we meet Sarah's father again and learn a little bit more about her past. We learn how her early life with a con man as a father has shaped her view. Know Why the Caged Bird Sings.
chpt. 29 Marguerite is in SF and is 13 years old. She's introduced to the con mens. Her adopted father's friends: Stonewall Jimmy, Cool Clyde, Tight Coat, and Red Legs.

#forwardpropagate.//orphan characterization
Emma.Once Upon a Time

Thursday, February 27, 2014

I know why the caged bird sings

#author.Maya Angelou

Marguerite and Baily leave the Long Beach for Arkansa.
"If growing up is painful for the Southern Black girl, being aware of her displacement is the rust on the razor that threatens the throat.
Is is an unnecessary insult."
>interlace.cotton picker:Solomon Northrup.thoughtStream
"The champion picker of the day before was the hero of the dawn. If he prophesied that the cotton in today's field was going to be sparse and stick to the bolls like glue, every listener would grunt a hearty agreement."
 Marguerite's carried the pineapple slice,
 "around for hours, shredding off the fruit until nothing was left expect the perfume"
on her fingers, like Charlie and his chocolate bar, Children of poorBrand waiting for random helicopter drops of cash to stimulate a next Economy.

"I find it interesting that the meanest life, the poorest existence, is attributed to God's will, but as human beings become more affluent, as their living standard and style begin to ascend the material scale, God descends the scale of responsibility at a commensurate speed.

>interlace.conman: Chuck.thougthStream.
"Daddy Clidell explained to me that they were the most successful con men in the world, and they were going to tell  me about some games so that I would never be 'anybody's mark'."
Isn't this what Sarah's father tries to teach her? 

Tuesday, February 25, 2014

Twelve Years a Slave

#author.Solomon Northup

Eliza is separated from her children.
//showing calf separated from mother.Blackorca.

It seems so unreal, like a fictional story; the scene added to create dynamic tension.
It was real. It was America.

How We Decide

#author.Jonah Lehrer

#comment. more neuroscience showing the complexity of making decision.

memorable examples: Korean pilots shift to copilot flying plane and pilot to manage crisis.
culture where participant must "guess" others true wants has it's place.

fox clan
fox after rabbit story, Native American Indians.
fox stuck fucking
fox calling at night.
gave fox calling link. for him the fox is she, linking for him
although this fox is a Vixen.


Seaworld's rebuttal:

shut park.
shut zoos.
stop keeping pets
save habitat

continue to eat animals
continue to experiment on animals

continue to eat plants
continue to eat microorganism.